Using our experience within broadcasting, Apiafi Associates launched a sports media academy in the UK – the Racing Media Academy – in 2021. Its aim is to grow diversity within British Racing by ensuring its media is more accessible and attractive to a wider demographic of applicants. Collaborating the industry’s leading media partners, the academy educates cadets in all aspects of racing’s media and then offers a paid workplace and a mentor. There is a 90% employment rate of our cadets within the sports industry post completion of the academy.

The Racing Media Partners are ITV, Sky Sports, Racing TV, Racing Post, JockeyCam, Equine Productions, The Jockey Club, Arena Racing Company, Ascot Racecourse, Nick Luck, JSC Communications, Press Association Media, Total Performance Data, and RaceTech.

After initial funding from Apiafi Associates to launch the Racing Media Academy, the course is now fully funded by its media partners, Godolphin, Spotlight Sports Group, the Stephen Lawrence Day Foundation, and the Racing Foundation.