Media & Impacts
Media that matters. From groundbreaking Sky Sports documentaries to podcasts, print and video. Explore Josh Apiafi’s work championing diversity in sports media and driving real change across the industry.
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The Final Furlong – Video
In this Final Furlong special, Emmet Kennedy sits down with Sky Sports Racing presenter Josh Apiafi, the driving force behind The Enduring Race, his new Sky Sports documentary examining whether horse racing has truly delivered on diversity, equality, and inclusion.
Five years after his powerful film Leading The Way with Rishi Persad and Brian Finch, Josh returns with a sobering message: warm words aren’t enough.
In this candid conversation, Josh explains:
🎯 Why racing still has no centralised diversity strategy
💰 The funding and leadership needed for real change
📊 What the BHA’s missing data reveals about the sport’s blind spots
⚖️ Lessons racing can learn from football, F1, and cricket
💬 The abuse he and Rishi faced – and the allies who stood up
🌍 Why racing must open its doors to survive the next decade.
Josh also shares the personal drive behind The Racing Pathway, his self-funded initiative to bring new voices and talent into the sport, and what gives him hope about racing’s next generation.
👉 Watch ‘The Enduring Race’ now on SkySports.com
Sky Sports News – The Enduring Race
Josh Apiafi talks to Sky Sports News about his latest documentary; The Enduring Race.
How do we Become an Option for the Fans and Workforce of the Future
Josh Apiafi’s speech at the 39th Asian Racing Conference in Melbourne, February 2023.
Discover Racing Racedays
Leading the Way
Podcasts
Final Furlong Podcast
Broadcaster and entrepreneur Josh Apiafi talks to Nick about revisiting his groundbreaking documentary charting the progress of diversity within the sport.
Nick Luck Daily Podcast
Josh Apiafi talks to Nick about revisiting his groundbreaking documentary charting the progress of diversity within the sport.
(Listen from 21 minutes in)
Racing Post – What a Shout – Racing Media Academy Launch
The @RacingPost What A Shout Team of @PaulKealy and Patrick Mullins with master of ceremonies @DavidJenningsRP with their thoughts on the https://t.co/REkBQ3CBBj
Applications close on January 31st #RacingPathway pic.twitter.com/K7VvX2s6NF— Josh Apiafi (@joshapiafi) December 29, 2021
‘What is the future for British Horseracing?’
It was an honour and a privilege to be a guest on the Final Furlong Pod discussing where the next generation of racing fans and consumers will come from, but also where the structure of the sport is not conducive to growth.