Using our experience within broadcasting, Apiafi Associates launched the Racing Media Academy in 2021. Its aim is to grow diversity within British Racing by ensuring its media is more accessible and attractive to a wider demographic of applicants. Collaborating the industry’s leading media partners, the academy educates cadets in all aspects of racing’s media and then offers a paid workplace and a mentor. There is a 90% employment rate of our cadets within the sports industry post completion of the academy.

The Racing Media Partners are ITV, Sky, Racing TV, Racing Post, JockeyCam, Equine Productions, The Jockey Club, Arena Racing Company, Ascot Racecourse, Nick Luck, JSC Communications and RaceTech.

After initial funding from Apiafi Associates to launch the Racing Media Academy, the course is now fully funded by its media partners, Godolphin, Spotlight Sports Group, the Stephen Lawrence Day Foundation, and the Racing Foundation.