How does Racing become an option for the Leaders and Workforce of tomorrow?
In 2023 Josh Apiafi was asked to deliver the keynote speech at the biennial Asian Racing Conference in Melbourne Australia entitled “How does Racing become an option for the Leaders and Workforce of tomorrow?” His answer was to use a fan-first strategy.
Tools Used:
- Focus groups
- Surveys
- Stakeholder engagement
- Presentations
- Template design
- Funding
- Launch planning
- Media buy in
